The Hitchhiker's Guide to Dayton Tech & Startups

The Hitchhiker's Guide to Dayton Tech & Startups

Leading Virtual Reality and Augmented Reality Company Marxent Wins 2016 Gold Edison Award for Innovation in Virtual Reality

Prestigious Innovation Awards Program Recognizes Marxent’s VisualCommerce™ Platform for Disrupting Retail and Manufacturing Industries with 3D Virtual Product Platform.

DAYTON, Ohio--(BUSINESS WIRE)--Marxent, the leading virtual reality (VR) and augmented reality (AR) company for enterprise retailers and manufacturers, has been awarded Gold in the “Cameras & Virtual Reality” category of The 2016 Edison Awards™. The accolade was given in recognition of VisualCommerce™, the 3D virtual products platform that allows consumers to visualize and configure complex purchases in an immersive, customizable and interactive way.

Now in its 29th year, The Edison Awards™ has become one of the highest accolades a company can receive in the name of innovation and business. The ballot of nominees for The Edison Awards was judged by a panel of more than 3,000 leading business executives including past award winners, academics and leaders in the fields of product development, design, engineering, science and medical.

“Our judges recognized Marxent as a true innovator out of the many products in its category,” said Frank Bonafilia, executive director of The Edison Awards.

Leveraging proprietary content management, file formats and geometric rendering, Marxent’s VisualCommerce™ platform allows retailers and manufacturers to store and manage 3D models of entire product catalogs that can then be used to populate dynamic AR and VR applications - or even used for dynamic web visualization tools built in WebGL and print campaigns. Users can arrange products into a scene in real time, or export high-fidelity versions of 3D products for use in print campaigns, completely replacing product photography.

Augmented reality and virtual reality applications powered by VisualCommerce™ help buyers to visualize their ideas by allowing them to dynamically configure multiple items within a 3D scene. The experiences create a smoother and more exciting path-to-purchase for consumers, particularly when it comes to high-consideration or large scale purchases. The technology is also designed to help retailers and manufacturers contain marketing, visual merchandising and sales costs.

“Virtual reality is very hot right now and our business has seen a lot of momentum in recent months. This recognition from The Edison Awards is more validation,” said Beck Besecker, CEO and co-founder of Marxent. “At heart, we are a company of inventors and dreamers. VisualCommerce™ is the outcome of years of experimentation and testing big ideas. Now that VR and AR technology has become broadly accessible, we are bringing the Star Trek fantasies of our youth into the real lives of shoppers today. To be recognized by an organization that cherishes and encourages innovation is exciting on so many levels. It is a true reflection of Marxent’s core values.”


Discover why Marxent was named by Gartner as a “Cool Vendor” in digital commerce marketing for 2016, for its innovative approach to 3D visualization.
Learn more about other recent activity at Marxent, including how it was recognized by the Dayton Business Journal as a “Best Place to Work,” by reading our blog.
Follow and engage with Marxent on LinkedIn, YouTube, Facebook and Twitter.
About Marxent

Marxent is the leader in Virtual and Augmented Reality product visualization for retailers and manufacturers. VisualCommerce™, the virtual products platform, is the only platform designed to manage and publish infinite 3D products, collections and configurations for the creation of immersive VR and AR consumer experiences. VisualCommerce™ works across AR and VR devices including iOS, Android, Oculus Rift, Gear VR and Google Cardboard. Companies tapping into the power of VisualCommerce™ include Hammacher Schlemmer, Simmons Mattress Company, Novartis and CPG Building Products (AZEK, TimberTech).

About the Edison Awards™

The Edison Awards is a program conducted by Edison Universe, a non-profit, 501(c)(3) organization dedicated to fostering future innovators. The Awards have been recognizing and honoring the best in innovations and innovators since 1987. They honor game-changing innovations that are at the forefront of new product and service development, marketing and human-centered design, and are one of the highest accolades a company can receive in the name of successful innovation. For more information about the Edison Awards complete program and a list of past winners, visit