The Hitchhiker's Guide to Dayton Tech & Startups

The Hitchhiker's Guide to Dayton Tech & Startups

How You Can Succeed Today With Augmented Reality And Virtual Reality

  • Online

On Sept. 7, Marxent will present a special webinar, covering how businesses can succeed today using Augmented Reality (AR) and Virtual Reality (VR), and featuring special guest speaker J. P. Gownder, Vice President and Principal Analyst at Forrester. Gownder will deliver a talk aimed at helping technology and business leaders at enterprise companies — particularly those in retail, manufacturing, or similar verticals — understand how leading-edge companies are succeeding today.

AR and VR have been all over the news in recent months. Even so, practical business applications can seem far off. Most business leaders aren’t aware that the technologies are mature enough to create value today: In retail, manufacturing, and similar industries, both AR and VR are playing a pivotal role in visual communication, cost containment and evolving the omnichannel customer experience.

Among the topics that Gownder will be covering:

How real enterprise organizations are using AR/VR today
Specific AR/VR enterprise use cases that show promise for 2017
The inside scoop on hardware trends for AR/VR enterprise apps
Best practices that move AR/VR efforts forward with speed and efficiency
Who should and shouldn’t pursue an AR/VR strategy right now?
Retail technology pioneer, Beck Besecker, CEO and co-founder of Marxent, will follow up with a deeper dive into the practical considerations of getting an AR/VR concept out of the boardroom and into “real” reality.

The session will be followed by Q&A.