Organizations understand that retaining great talent is essential and are eager to be a workplace of choice. There are any number of studies that demonstrate that an engaged workforce not only raises the morale of the workforce but also has a direct, positive impact on productivity and profitability. This presentation will review trends in internal communications or employee engagement, and suggest some best practices to capitalize on these trends.
Beth Whelley has a 25-year background in corporate communications and public relations, including strategic planning; internal communications; crisis communications; presentation and media coaching; and community affairs. She leads agency teams that develop and execute internal communications programs – based on research, of course – for several of the agency’s global clients, as well as develop and consult on specific internal launches of branding efforts, corporate strategies and acquisitions, divestures and crises.
Beth also is an experienced facilitator who often is called upon to develop and lead initiatives to engage multi-disciplinary employee audiences to plan or resolve a company issue or project. This work often includes developing internal research tools, including focus groups or task forces and advisory councils. Finally, she has often acted as an extension of a client’s communications or human resources team to research and prepare communications programs and materials