Marketing for a Non-Profit Organization
This workshop addresses the definition and basics of non-profit marketing. It discusses techniques for listening to the organization’s clients, donors and volunteers to shape how to approach your mission and design your services. It presents a marketing plan approach for defining your target audiences, creating messages that will move them, and delivering the messages in effective ways. It discusses the most effective communication channels for small non-profits, including social media. It provides ideas for building up a network of supporters for your non-profit. Finally, it provides techniques for increasing your skills as a non-profit marketer and ideas for marketing your cause on a tight budget.